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How Ilustrata Protected Their IP

Jen Durant, Artist Community Manager

ilustrata

Ilustrata is based in Brazil, in a small city called Limeira. They’re an independent studio mixing retro comic book art, anime and manga, graphic design, and Japanese elements into a style that feels bold, graphic, and instantly recognizable.

They’re also building a new studio space, more collaborative, with friends coming in to share the room and make things together. More hands on desks. More ideas flying around.

Their momentum didn’t start there though. It started picking up when one particular piece found its people.

Broccozilla

Broccozilla

Every studio has a moment that shifts everything.

For Ilustrata, that piece was Broccozilla.

It became their first “hit” in the illustration business. The design was published and licensed around the world, and it shaped the direction of their production from that point forward.

As their recognition grew, so did the complexity of managing their intellectual property.

When the questions start

As an independent studio, Ilustrata struggled with legal questions. Intellectual property, protection, recovery. Before working with Edwin James IP, the idea of recovering anything from people or brands using their artwork without permission felt unrealistic.

“Before E.J. it was almost impossible for us to imagine any kind of recovery from people/brands stealing our artworks.”

Their designs were circulating. Their studio was growing. But enforcement and recovery felt out of reach.

Finding support with Edwin James IP

When Ilustrata first met the Edwin James team, the solution sounded almost too good to be true. Before that, recovery felt like something other people got, not something an independent studio could actually count on.

Working with Edwin James IP changed that. There was a plan, real steps, and a team taking on the legal work, so Ilustrata didn’t have to spend their creative energy chasing problems across the internet.

“When we first met E.J it sounded quite like a magic solution for our problem. Fortunately, it was as good as it sounded.”

That shift changes how a studio thinks long term. Intellectual property becomes something tangible. Something protected.

Nekomancer

What Ilustrata wants artists to understand

Ilustrata believes many creators underestimate what they’re building.

Most artists do not know how valuable their creations are. Many don’t even know what intellectual property is, even though they are creating it every day.

Ilustrata see intellectual property as something that can work for artists over time. When protected properly, it can generate passive earnings in the future and create more space for a healthier creative life and production.

A moment of comic relief

Ilustrata draws food as giant monsters destroying cities.

The most common response? “That looks delicious.”

Clearly ramen and sushi don’t stop being delicious just because they’re on a rampage.

Where to find Ilustrata

Explore their studio at https://ilustrata.com.br/

Follow along on Instagram at https://www.instagram.com/ilustrata/


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So they can focus on what really matters, creating artwork.

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